What is click-through advertising or Pay-Per-Click (PPC)?

Internet marketing has revolutionized the marketing industry. What if your billboard campaign only charged you for each person who called your 800 number after seeing your sign? Or, if your radio spots only charged you each time someone heard your ad and subsequently walked into your store? Although inconceivable in traditional media outlets, Internet click-through advertising performs in just this fashion. You are only charged when someone sees your online ad and clicks through to your Internet site.

What are the benefits of Pay-Per-Click or click-through advertising?

Using click through advertising...
• Your ads appear only when potential users of your organization's services actually go looking
for what you have to offer — tremendously increasing your ROI;
• You pay for only those users who ultimately visit your site as a result of seeing your ad;
You control every cost — from the amount you are willing to pay per click to the total cost of
your campaign; and,
• You receive detailed tracking reports that supply you with critical demographic and pricing
information