What is click-through advertising or Pay-Per-Click (PPC)?

Internet marketing has revolutionized the marketing industry. What if your billboard campaign only charged you for each person who called your 800 number after seeing your sign? Or, if your radio spots only charged you each time someone heard your ad and subsequently walked into your store? Although inconceivable in traditional media outlets, Internet click-through advertising performs in just this fashion. You are only charged when someone sees your online ad and clicks through to your Internet site.

What are the benefits of Pay-Per-Click or click-through advertising?

Using click through advertising...
• Your ads appear only when potential users of your organization's services actually go looking
for what you have to offer — tremendously increasing your ROI;
• You pay for only those users who ultimately visit your site as a result of seeing your ad;
You control every cost — from the amount you are willing to pay per click to the total cost of
your campaign; and,
• You receive detailed tracking reports that supply you with critical demographic and pricing
information

Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) Services:

What is search engine optimization?
In a nutshell, search engine optimization (SEO) is the honing of an Internet site so that search engines
such as Google and Yahoo! will list that site and give that site a high rank.

What are the benefits of search engine optimization?

• SEO will drive targeted, appropriate traffic to your site;
• SEO will become the foundation for your web marketing campaign so that it will be effective,
efficient and cost-effective
• SEO will allow you to control many of the results that search engines list when displaying your
site.

Marketing Goals:

Goals and guarantees are crucial topics to cover when discussing SEO. Many firms speak of high
search engine rankings as the sole purpose for purchasing web site optimization. In reality, an SEO company should bring you far more. Specifically, a marketing company should be assisting you in the management of your users once they have been brought to your site.
• Are the communication tactics used presently conveying the most powerful message possible
to your users?
• Does the language used in your web-site speak the language necessary to entice your targeted
demographic to become paying customers?
• Does the graphical scheme used in your web-site create the desired mood and feelings that will
help your targeted demographic turn into paying customers?
• Does the functionality and navigational structure of your web-site entice users of your site to
become paying customers?